In today’s episode we’re talking about Adobe’s annual holiday shopping report, and how it contains some surprising and huge stats on how much time we spend online browsing and buying. Happy Holidays everyone!
Links in this episode: 2021 HOLIDAY SHOPPING TRENDS & INSIGHTS
Transcript
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you.
In today’s Tech News Tuesday episode we’re talking about Adobe’s annual holiday shopping report. It contains some surprising stats on how much time we spend online browsing and buying.
Bob: They found that in the US we’ve each averaged about 12 hours this holiday season shopping online. All together that’s 414 thousand years — or 3.6 Billion hours! — shopping online this November-December.
That’s a lot Donna. Did you get all your shopping done? You know, you only have a couple of days left.
Donna: Yes, I think so. But there’s some packages I’m waiting on to arrive at my door! I think a lot of people are shopping online more for the convenience of it, which we’ve talked about before.
Bob: As well as the shipping issues, we’ve heard a lot about the supply chain issues this year, and that has led to the increase in curbside pickup as consumers try to get around shipping and supply issues.
Donna: Retailers started deals earlier and consumers started shopping earlier too. This year online shopping will top $200 billion for the first time. Over 40% of that total will be from smartphone users.
Bob: Once again we want to remind you of the importance of giving your audience a great online experience on a mobile device.
Donna: We do tell people that a lot, don’t we? But many small businesses in particular still haven’t made the shift. Just as their own behavior as consumers has changed, their customers expectations have changed as well!
Now whether my packages arrive or not, I know I’ll be enjoying some time with my family for the holidays, and we wish you a wonderful holiday season as well!
Bob: Have a great holiday everyone! That’s it for today’s episode. You can find a link to an article on this topic and a transcript of today’s podcast, at DelosInc.com/217. And don’t forget to subscribe, so you don’t miss out on our actionable digital marketing tips to grow your organization.
