The web, social media, and the shift to mobile devices are transforming the way we live, work, shop and do business. Consumers have integrated the web into their everyday lives and activities. Small businesses need to do the same. You’ll learn about the elements of digital marketing, how to build a solid foundation, how marketing has changed in ways that benefit small businesses, the importance of setting goals and objectives for your marketing efforts, the actionable steps you can take to get immediate results.