Here are the #TNT tips you may have missed during July 2019. Subscribe so you don’t miss any tips!
20% EFFORT = 80% RESULTS
You don’t need to do a lot of manual optimization to get good Search Engine Optimization (SEO) results when you make smart choices about your content.
This article includes foundational steps you can take to get results. Understanding the language of your audience is the first step. List important elements of your business and how your audience finds you. Make sure your website is well structured and your titles and meta descriptions represent what you offer. Don’t forget to keep all your business information updated in Google My Business.
Not sure how your site is doing on these foundational items? Contact us to do an audit for you.
GOOGLE SHORT NAMES
If you’re a verified business, you can create a custom name for your Google Business Profile to make it easier for customers to find you.
When you share your Google short name, users can type the shortcut directly in their browser and it will take them directly to your map listing, reviews, and offers. The shortcut appears like this: g.page/[yourcustomname]. Learn how to create or change your short name here.
How does your audience find you? The easier it is to find your business the better chance you have of generating traffic.
VIDEO, VISUALS, AND YOUR BUSINESS
Images and video are more prevalent than ever. What does this mean for your business?
In June, Mary Meeker released her annual report on internet trends showing a sharp rise in the use of visuals and images in online content. Visual imagery allows you to effectively draw in your audience to your content. The success of your content is directly related to the comprehension and knowledge transfer your visuals provide.
What’s your message? Can you take written content and turn it into a powerful image or video that resonates with your audience?
INSTAGRAM FEATURES
The social media environment changes constantly, which means you have new and exciting ways to promote your business. Here are some things to try on Instagram.
Instagram is always adding to its Stories Stickers. The donation, countdown, and poll stickers give you a chance to engage your audience and create a buzz about your business. Did you know you can create custom or branded Stories filters? This is a fun way to get people excited at events you host.
Instagram is one of the most popular social media platforms today. If you haven’t gotten started promoting your business on Instagram yet, we’re here to help!
BRAND STORYTELLING MEANS STORY SELLING
Email marketing still generates ROI than social media. Does your email marketing strategy tell your whole story?
To stand out from the competition, brands need to show their personality and make clear what their values are. Start from the beginning, celebrate your business successes, and be authentic.
When it’s done right, storytelling helps your audience relate to you. Learn more tips on how to create a lasting impact.
