Do you have to market differently to Gen Z? Gen Z, those born between 1995 and 2010, are the first generation of digital natives. They’ve grown up in the age of smartphones.
What We Know About Gen Z
Today, Gen Zers make up about 20% of the population and as they become adults, they will surpass Gen X ( those born between 1965 and 1980, currently in their 40’s and 50’s) in terms of the number of US buyers by 2025. Gen Z consumers between the ages of 18-24 accounted for 40% of retail purchases last year.
Gen Z consumers between the ages of 18–24 account for 40% of retail purchases.
In the United States they are the most racially diverse generation to date. They are also the most educated with three out of five holding some college education.
Marketing to Gen Z
Here are a few things you’ll want to know about marketing to Gen Z:
Embrace Your Online Presence
Gen Zers are highly connected and rely on digital platforms for information and engagement. To effectively reach them, establish a strong online presence, ensuring your business is easily discoverable on platforms they frequent. Focus on platforms such as YouTube and Instagram, where Gen Zers spend a significant amount of time. Optimize your website and content for mobile devices, as this generation predominantly uses smartphones for online activities.
Leverage Social Media
Gen Zers heavily rely on social media for product discovery and recommendations. Develop a strong social media strategy that includes creating short videos and mobile-optimized content to capture their attention.
Highlight Authenticity and Ethical Practices
Transparency and authenticity are key to Gen Zers. Showcase the genuine values and purpose behind your brand. Emphasize ethical business practices, sustainability efforts, and social responsibility initiatives. This generation appreciates brands that are honest, open, and committed to making a positive impact.
Gen Z consumers value causes and communities they identify with.
Create Community and Foster Relationships
Gen Zers seek connection and join communities based on shared interests. Incorporate relationship-building strategies into your marketing efforts. Create opportunities for Gen Zers to engage with your brand.
Offer Seamless Online Shopping Experiences
Gen Zers prefer the convenience of online shopping but also appreciate the in-store experience. Provide a seamless experience, ensuring consistency across all platforms. Gen Zers expect hassle-free online transactions.
Gen Z consumers want a consistent, seamless online shopping experience.
You must adapt your marketing strategies to effectively engage with Gen Z. By embracing their online preferences, leveraging social media, highlighting authenticity, fostering community, and providing convenient online experiences, you can capture the attention and loyalty of this influential generation. Remember, Gen Zers are shaping the future of consumer behavior, so you’ll want to incorporate them into your marketing plan for long-term success.
Links in this episode:
Gen Z Marketing: What You Need to Know
