One of the most powerful tools in the marketer’s toolbox is email marketing. We’ve got some great tips to share to make the most of your email campaigns. These are the tips that drive the most revenue, but the best part is, these tips are simple enough for beginners to implement, while still being a valuable reminder for more experienced marketers.
Compelling Subject Lines Lead to Email Opens
To make the most of your email campaigns, let’s start with the subject line. The subject line is crucial. If people don’t click on your email, all your hard work goes down the drain.
Your emails won’t convert if no one opens them!
So, it’s important to experiment and identify the subject lines that resonate with your audience. Once you find what works, turn it into a formula you can repeat.
Don’t forget the teaser text! Teaser text is that first piece of the email that shows along with the subject line. It’s the combination of the subject and that text that determines whether someone will want to open your message.
Create Content for Your Audience
Another important aspect of email marketing is the content itself. If people aren’t engaging with your emails, the content might not be what they want. You want to have something valuable they look forward to. This could mean delivering value directly in the email, telling a story, or focusing on topics you know your audience enjoys.
Don’t overthink it – keep it snack-sized with a single message.
Don’t overthink it, keep it to snack-sized content with a single message. You are reminding them of your brand with consistency, so if you have a lot to say it’s better to do shorter, more frequent emails that only take seconds to read than a longer newsletter that may get missed completely. Most of your subscribers will read your message on a mobile device so keep it skimmable and mobile friendly too.
Test Your Strategy
You also want to evaluate your email capture strategy to make sure you’re attracting the right people. Test different lead magnets and placements on your site to see what works best, and pay attention to your bounces and unsubscribes.
Your digital marketing should be all about building relationships with your customers and prospects. Too often we find businesses neglecting to build on the relationship they have with current customers in favor of chasing new ones. That’s a missed opportunity for additional revenue.
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Links in this episode: 10 Email Marketing Tips That Drive 80% of Email Revenue
Double Down On Getting Emails In 2024
