It seems that social media is constantly changing and this summer is no exception! In this week’s Tech News Tuesday episode, we’re talking about some of the recent dramatic shifts in the world of social media. Twitter has undergone a significant transformation, Meta has introduced a brand new app, and TikTok is adding a new feature as well.
The Twitter Rebrand
Twitter is going through a major rebrand including a name change, removal of the bird logo, and associated terms like “tweet” to become its new identity – X.
Social media is constantly evolving, but last month in particular we have seen some pretty big changes. Elon Musk, who owns Twitter, has made some major changes to the overall Twitter brand. He decided to ditch the iconic Twitter brand, the bird logo, and associated terms like “tweet,” and rebrand the service as “X.” Musk also announced plans to turn the platform into an “everything app” in spite of declining ad revenue and shaky finances.
Is Threads the New Twitter?
Meta unveiled its new app to grab some former Twitter users – Threads. Threads is an app for sharing text-based updates and public conversations.
Capitalizing on the major changes to Twitter, Meta’s unveiled its new app – Threads. The Instagram team built the Threads app with the purpose of sharing text updates and joining public conversations. Threads is an altogether separate app, but one you log into using your Instagram account. The posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.
Since its launch on July 5th, it’s been one of the fastest growing apps with over 120 million users signing up. But, it remains to be seen if Threads users plan to stick around and stay active on the platform.
What’s New on TikTok?
TikTok also introduced a surprising new feature – the ability to post text-based updates alongside videos and photos.
Now, shifting gears to TikTok – the platform known for fun and informative short videos. TikTok introduced a surprising new feature – the ability to post text-based updates alongside videos and photos. Like Threads, this change seems to be inspired to take advantage of the chaos on Twitter to acquire followers of microblogging and news updates.
The text-based updates on TikTok visually resemble Instagram Stories. These updates allow users to add background colors, music, stickers, and edit how the text appears. The character limit for these posts is set at 1,000 characters.
These updates across different social media platforms show that the landscape is constantly evolving, adapting to user preferences, and striving for innovation. Remember, it’s not just about being present on these new platforms, but also about delivering the right content in the right way. You don’t have to jump on every new trend. It’s more important that you first really understand who your audience is, what problems they are trying to solve or what they are looking to gain, and then create content that is relevant to them – no matter what the platform.
Links in this episode: Twitter is now brand X
Introducing Threads: A New Way to Share With Text
Threads FAQ: Everything marketers need to know
Threads Updates Marketers Need to Know
