Are you using Google+? Have you your created business profile yet? Google announced a few weeks ago they are including results from Google+ in search results. “Search, plus your world” now includes profiles, people and pages, and personal results for users signed in to their account.
Profiles of Google+ users show in autocomplete predictions and in search results.
So getting a Google+ account is now increasingly important for search results. Your Google+ profile should use the same keyword strategy as your website. It is important to think like the people who can benefit from your offerings. What will they type in a search engine query box when they are in the market for your products or service? Is that what you are writing about? Content relevant to search queries drives your rankings.
So, should you establish a Google+ presence? When deciding which social media platforms to use for your business, it makes sense to consider the following points:
- Is your audience involved in this platform?
- Do you have the resources (people and/or time) to establish and maintain a presence on this platform?
- How will you integrate this platform into your content strategy and editorial calendar?
- How will you know if it works?
For Google+, the answer to the first question is yes when you consider Google+ results are included in search and Google has over 65% of the US search market (comScore Report).
