Here are the #TNT tips you may have missed during October 2019. Subscribe so you don’t miss any tips!
FACEBOOK HOLIDAY GUIDE
The Facebook Holiday Insights Guide provides holiday shopping insights and practical tips for businesses to have a successful holiday season.
The guide lists six major holiday marketing trends and gives you steps for implementing a successful campaign this holiday season. Did you know that Holiday shoppers are going bigger, earlier and that window shopping is shifting to Stories?
Over 20% of people begin holiday shopping October or before so finish up your holiday marketing plans and tactics now!
WHO IS MOST CONNECTED?
81% of all Americans say they go online everyday. But an increasing number say they are constantly online.
Not surprisingly, about half of younger adults (18-29 years old) are constantly connected, but other groups with high usage include college-educated adults, those with higher incomes and non-rural residents. Internet use is increasing across the board however. For example, the share of constantly online Americans ages 50 to 64 has risen from 12% in 2015 to 19% in 2019.
We no longer go online. We live online. Make sure that you understand your audience’s expectation of your online presence.
FAQ Schema
You may have noticed that Google increasingly shows an answer to your query right in search results. Will your answer show if you configure your website with schema for frequently asked questions (FAQs)?
Schema markup is a way to describe the content of your website. If you use the Yoast plug-in and the Gutenberg editor, there is now an FAQ block that adds this markup to your website for you. This article describes why this important and the boost in click-through rates received during the test.
Search is increasingly more conversational with specific questions being asked. Does your business answer the questions your audience is asking?
GET BETTER RESULTS
Consistency is one of the best ways to get results from your digital marketing efforts. Having repeatable processes helps save you time while being consistent.
Use checklists or job aids to train your staff and remind you of the steps needed to implement a specific marketing tactic. A good, documented process makes every effort a best practice. Examples might include a blog post checklist, how to publish and optimize a YouTube video, or a template for tracking email marketing results. This article talks about how to effectively create a job aid.
These checklists can be shared documents, or how-to videos you record while completing a process. Need help streamlining your marketing processes? Our templates and planning can help you get results.
MAKE VIDEO MARKETING A TREAT
Did you know when a user has a positive experience with a video ad, it increases their purchase probabilities by 97%? Or that 88% of users spend more time on a website that has video?
Our brains remember 95% of information we see in a video and only about 10% of what we read. Make your videos digestible, mobile-friendly, and shareable. Read on for more ways to create successful video marketing material.
We are visual creatures. Video allows you to share your content in a way that people will remember. It’s OK to start small and practice, but now is time to start.
